Marketing in the news
I was interested in this advertisement by Apple because I'm a proud Apple customer. I will never buy anything but an Apple phone, but its a paradox because my Apple phones have done nothing but break and cause me trouble. So why do I continue being iPhone's? Honestly I don't have an answer for you. Which is why I wanted to do a little digging into apple. I chose to read the marketing article on a newly released advertisement apple just introduced, called the "Fumble". This 30 second video was intended to show off the newest gadget of the iPhone 12, its ceramic shield display which improves durability. Apples value proposition would be offering a sleek innovative design that also serves as a status symbol. As for my personal opinion, I believe Apple used to be on the forefront of innovation but in recent years it seems that Apple does less and less to distinguish themselves from competitors. Apple is trying to promote their newest version of the iPhone 12